Working Student – Marketing

Werkstudent, Praktikum at The Boston Consulting Group in München
Online since 2019-07-12


We are seeking a strong candidate to support our Large Scale Change Practice Marketing team in reporting of marketing performance, coordinating the preparation and distribution of internal communication, operating and maintaining external and internal websites, supporting the practice`s present in social media and supporting the practice effort to continuously optimizing its marketing effort.

You can work up to 20 hours/week during your semesters and up to 40 hours/week during your vacation time. The role offers enough flexibility to combine personal, academic and professional life. This is a temporary role from min. 12 to max. 24 moths. You need to be an enrolled university student in Germany.


Tracking marketing effectiveness and marketing reporting

Updating the practice's marketing dashboards along key metrics based on BCG's Marketing analytics platform

Evaluating the success and impact of practice area events and partnerships

Tracking media coverage of our publications and other marketing activities

Tracking competitors' marketing and communication activities

Supporting internal communication activities and platforms

Collecting input from stakeholders and drafting internal communications (e.g. newsletters)

Preparing and sending out internal communications using the campaign mailing tool

Coordinating the work with the digital marketing team on the practice`s client e-mail bundles

Analyzing and reporting performance of internal and external e-mail marketing

Updating external and internal websites

Updating and developing the practices marketing intranet

Updating the practices external websites

Supporting the social media presence of the practice

Operating the LinkedIn Showcase pages of the practice

Coordinating work with the digital marketing team on content for social media campaigns

Analyzing and reporting the performance of the practices social media activities

Support of marketing optimization & development

Liaising with CRM, local Marketing teams and Assistants to improve the quality and volume of relevant contacts at core clients and targets in BCG's contact database


Ongoing Bachelor’s or Master’s studies with high academic achievements preferably in business informatics or business studies with marketing focus

Ability to work in a structured way, attention to detail

Interest in and willingness to develop solid understanding of the subject area

Creative, yet structured problem solver and autonomous self-starter

Able to work in a fast-paced environment and to manage multiple tasks in parallel

Strong organization and project management skills

Strong analytical skills

Excellent written and verbal communication skills in English; German is a plus

Strong interpersonal credibility, reliability, and service mentality

Highest ethical standards, able to maintain discretion and confidentiality


Our business management and operations team members work to ensure that BCG is running smoothly, efficiently, and productively. We are made up of executive and administrative (or case team) assistants, visual service artists, receptionists, facilities staff, and the team leaders and office coordinators who manage these operations and business management jobs.

Link to the offer

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